AXN Banner-3

PROJECT

AXN GLOBAL BRAND REFRESH

AGENCY

troika design group

CLIENT

Sony Pictures

CHALLENGE

Refresh the brand identity for Sony Pictures Television's international programming brand, AXN, reaching over 1.3B people in 40+ countries. Communicate AXN as a global destination for action with some danger.

APPROACH

I worked with L.A. agency Troika to develop positioning to align all visual identity, brand design and brand language into a singular voice that captures the action and the attitude of the network.

I developed this voice across promos, on-air language, B2B materials, as well as internal communications to inspire and guide AXN's regional corporate and creative teams worldwide.