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PROJECT

AXN Global Channel Rebrand

AGENCY

TROIKA

CLIENT

Sony Pictures

CHALLENGE

Refresh the brand identity for Sony Pictures Television's international programming brand, AXN, reaching over 1.3B people in 40+ countries. Communicate AXN as a global destination for action with some danger.

APPROACH

I worked with L.A. agency Troika to develop positioning to align all visual identity, brand design and brand language into a singular voice that captures the action and the attitude of the network.

I developed this voice across promos, on-air language, B2B materials, as well as internal communications to inspire and guide AXN's regional corporate and creative teams worldwide.

Brand Sizzle