AXN Global Channel Rebrand
Refresh the brand identity for Sony Pictures Television's international programming brand, AXN, reaching over 1.3B people in 40+ countries. Communicate AXN as a global destination for action with some danger.
I worked with L.A. agency Troika to develop positioning to align all visual identity, brand design and brand language into a singular voice that captures the action and the attitude of the network.
I developed this voice across promos, on-air language, B2B materials, as well as internal communications to inspire and guide AXN's regional corporate and creative teams worldwide.