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CHALLENGE

Refresh the brand identity for The CW Network.

APPROACH

Worked with L.A. agency Troika to develop positioning and create the new network tagline: DARE TO DEFY. Translated this new brand identity into a singular brand voice through promos, on-air language, B2B materials, and social media, as well as develop internal guidelines, uniting all aspects of communication under the banner DARE TO DEFY