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PROJECT

NETWORK IMAGE UPDATE

AGENCY

TROIKA

CLIENT

THE CW NETWORK

CHALLENGE

Refresh the brand identity for The CW Network.

APPROACH

Worked with L.A. agency Troika to develop positioning and create the new network tagline: DARE TO DEFY. Translated this new brand identity into a singular brand voice through promos, on-air language, B2B materials, and social media, as well as develop internal guidelines, uniting all aspects of communication under the banner DARE TO DEFY