The Prom - cropped

PROJECT

"MEN LOVE MUSICALS" • SUNDAY NIGHT FOOTBALL TRAILER

 

AGENCY

SID LEE

 

CLIENT

Netflix

CHALLENGE

Promote Ryan Murphy's star-studded tentpole musical "The Prom" Netflix to the predominantly-male Sunday Night Football crowd, and get out in front of the perception that musicals aren't for them.

SOLUTION

We boldly gave the audience permission to love musicals too. How? By getting some of the NFL's biggest stars to take the first step -- by unapologetically singing and dancing in an epic TV spot that aired during the marquee Sunday Night Football.

THE SPOT

Paperweight