The Prom - cropped

PROJECT

"MEN LOVE MUSICALS" • SUNDAY NIGHT FOOTBALL TRAILER

 

AGENCY

SID LEE

 

CLIENT

 

Netflix

OVERVIEW

To promote its star-studded, Ryan Murphy-directed musical "The Prom" Netflix was on a mission to prove that, yes, #MenLoveMusicalsToo. 

I worked with the agency Sid Lee, to erase the stigma that comes with musicals and who's supposed to like them. How? By getting some of the NFL's biggest stars to sing and dance in an epic TV spot during Sunday Night Football. 

THE SPOT

Paperweight