NFL NETWORK • 2020-21 BRAND UPDATE
Combat the perception that the NFL Network is solely a destination for stats-obsessed fantasy players and football wonks; develop a strategy for appealing to a younger, more casual football-watching audience that ladders up to a breakthrough brand-line for the 2020-21 Season.
I created developed a range of strategic platforms, including the winning one that captured the conversational voice of millennial audiences while still accessible to our core fans:
HERE FOR FOOTBALL
Central to my strategy behind the brand line was its flexibility to speak to different show properties under the NFL Network banner across on-air and social.
To showcase this flexibility, and launch the brand line to the world, I wrote this :60 anthemic brand spot that ran On-Air and across Social and Digital channels.