The Sinner - long

PROJECT

THE SINNER SEASON 2 • "NEIGHBORHOOD WATCH" APP

 

AGENCY

DIGITAL KITCHEN

 

CLIENT

 

USA Networks

OVERVIEW

For Season 2 of USA Network's hit series, I served as Lead Writer for a season-long extended narrative experience, in which fans could join a "neighborhood watch" group in the small town where the show took place.

Working with my digital agency client and USA Network, I developed twelve fictional neighbor characters, and for each episode, scripted conversation among them on our neighborhood message board, relating to that episode's events with opportunities for fans to ask questions, share clues and interact with their new neighbors. I also helped develop  "secret" neighbor-uploaded videos and audio files, which became bonus content for fans to share on social channels.

CASE STUDY

Figure CU - face left