NFL NETWORK • 2020-21 BRAND UPDATE
Combat the perception that the NFL Network is solely a destination for stats-obsessed fantasy players and football wonks; develop a strategy for appealing to a younger, more casual football-watching audience that ladders up to a breakthrough brand-line for the 2020-21 Season.
Shields up! Kicking off the campaign, I wrote this Launch Trailer voiced by Sonequa Martin-Green, star of the CBS All-Access hit show Star Trek Discovery.
HERE FOR FOOTBALL
Central to my strategy behind the brand line was its flexibility to speak to different show properties under the NFL Network banner across on-air and social.
To showcase this flexibility, and launch the brand line to the world, I wrote this :60 anthemic brand spot that ran On-Air and across Social and Digital channels