![NFLN-Long-768x105](https://lorenschiller.com/wp-content/uploads/2022/10/NFLN-Long-768x105-1.png)
PROJECT
NFL NETWORK • 2020-21 BRAND UPDATE
AGENCY
RADLEY STUDIOS
CLIENT
![NFLN](https://lorenschiller.com/wp-content/uploads/2021/05/NFLN-scaled.jpg)
CHALLENGE
Combat the perception that the NFL Network is solely a destination for stats-obsessed fantasy players and football wonks; develop a strategy for appealing to a younger, more casual football-watching audience that ladders up to a breakthrough brand-line for the 2020-21 Season.
SOLUTION
![Bag + Pad](https://lorenschiller.com/wp-content/uploads/2021/10/Bag-Pad-scaled.jpg)
Shields up! Kicking off the campaign, I wrote this Launch Trailer voiced by Sonequa Martin-Green, star of the CBS All-Access hit show Star Trek Discovery.
HERE FOR FOOTBALL
![Screen-Shot-2021-08-25-at-4.45.19-PM-768x147](https://lorenschiller.com/wp-content/uploads/2022/10/Screen-Shot-2021-08-25-at-4.45.19-PM-768x147-1.png)
![HFFB-Banner-Red-768x176](https://lorenschiller.com/wp-content/uploads/2022/10/HFFB-Banner-Red-768x176-1.png)
![HFFB-Banner-Red-Blue-768x143](https://lorenschiller.com/wp-content/uploads/2022/10/HFFB-Banner-Red-Blue-768x143-1.png)
Central to my strategy behind the brand line was its flexibility to speak to different show properties under the NFL Network banner across on-air and social.
To showcase this flexibility, and launch the brand line to the world, I wrote this :60 anthemic brand spot that ran On-Air and across Social and Digital channels
‘HERE FOR FOOTBALL” :60 ANTHEM
SOCIAL BANNERS & WILD POSTINGS
![Here-For-Football-768x224](https://lorenschiller.com/wp-content/uploads/2022/10/Here-For-Football-768x224-1.png)
![Here For Football Strips](https://lorenschiller.com/wp-content/uploads/2021/02/Here-For-Football-Strips.png)