Resume

I partner with industry-leading digital agencies and production studios to spearhead the strategic development and writing of cross-platform creative campaigns, as well as B2B marketing. Recent key projects for NFL Network, Warner Bros, Disney+, Facebook, Sony Pictures, Netflix, Scopely Games, Discovery Channel, Tubi, FOX Entertainment, FOX Bet, DirecTV, USA Network, others.

• B2C: Pitches, TV spots, Promos, Social & Digital, Radio, Stunts & Experiences, Tag-lines, more. 
• B2B: Positioning, brand ID, sizzle reels, brand books, executive presentations, internal mantras & anthems

Core Competencies & Recent Projects:

Fan Experiences: For DC Fandome, Warner Bros’ groundbreaking virtual event (August 2020),  scripted fan-favorite interactive experience, “The Joker’s Escape.”

• 4MM impressions in 24 hours across 144 countries

Social & Digital: For Scopely Games’ best-selling mobile title, “Star Trek Fleet Command”, scripted numerous special shoot spots starring talent from the movies and TV series; contributed daily social posts, building massive anticipation for expansion of game. 

360 Campaigns: For Facebook Watch’s flagship docu-series, “Stephen Curry Versus The Game”, developed the winning agency pitch; led writing of subsequent multi-platform marketing launch.

• Series garnered highest ratings series in platform history 

Promos: Lead writer for 2021 campaigns for Disney+, NFL Network, DirecTV, Hallmark, Hasbro.

Brand Launch: Lead writer for Fox Sports’ wagering app, FOX Bet; scripted viral content for celebrity brand ambassadors to capitalize on a projected $22B industry by 2022. 

• Grew awareness 50% in operating states; increased brand’s wallet share by 33%

App Content: For USA Network’s hit series, “The Sinner”, led scripting of a season-long interactive app to further immerse fans; worked closely with design teams on UI and UX.

B2B: For Tubi and Fox Entertainment’s brand-new ad-supported streaming service, scripted the 2021 Executive Presentation to advertisers and media buyers.