Resume

Wherein I put on my nicest shirt.

I've been around the block, but in the best way, with the LinkedIn page to prove it.

Ironing - Resume

A pop culture junkie, sports fan, and ad agency professional with over 15+ years experience, I give voice to iconic brands across Entertainment, Sports, Video Gaming, and Consumer Products. Well-honed storytelling skills and wit are my edge — whether it’s developing a multi-platform 360 campaign, nailing that perfect tagline, or writing a concise positioning document that guides and inspires internal teams.

Experience

Senior Copywriter & Strategist (Freelance)                                                                     Los Angeles, CA, 2017-present

I partner with industry-leading digital agencies and production studios to spearhead the strategic development and writing of cross-platform creative campaigns, as well as B2B marketing. Recent key projects for NFL Network, Warner Bros, Disney+, Facebook, Sony Pictures, Netflix, Scopely Games, Discovery Channel, Tubi, FOX Entertainment, FOX Bet, DirecTV, USA Network, others.

  • B2C: Pitches, TV spots, Promos, Social & Digital, Radio, Stunts & Experiences, Tag-lines, more. 
  • B2B: Positioning, brand ID, sizzle reels, brand books, executive presentations, internal mantras & anthems

Core Competencies & Recent Projects:

Fan Experiences: For DC Fandome, Warner Bros’ groundbreaking virtual event (August 2020),  scripted fan-favorite interactive experience, “The Joker’s Escape.”

  • 4MM impressions in 24 hours across 144 countries

Social & Digital: For Scopely Games’ best-selling mobile title, “Star Trek Fleet Command”, scripted numerous special shoot spots starring talent from the movies and TV series; contributed daily social posts, building massive anticipation for expansion of game. 

360 Campaigns: For Facebook Watch’s flagship docu-series, “Stephen Curry Versus The Game”, developed the winning agency pitch; led writing of subsequent multi-platform marketing launch.

  • Series garnered highest ratings series in platform history 

Promos: Lead writer for 2021 campaigns for Disney+, NFL Network, DirecTV, Hallmark, Hasbro.

Brand Launch: Lead writer for Fox Sports’ wagering app, FOX Bet; scripted viral content for celebrity brand ambassadors to capitalize on a projected $22B industry by 2022. 

  • Grew awareness 50% in operating states; increased brand’s wallet share by 33%

App Content: For USA Network’s hit series, “The Sinner”, led scripting of a season-long interactive app to further immerse fans; worked closely with design teams on UI and UX.

B2B: For Tubi and Fox Entertainment’s brand-new ad-supported streaming service, scripted the 2021 Executive Presentation to advertisers and media buyers.

Troika

Brand Strategist & Copywriter                                                                                                         Los Angeles, CA, 2013-2017

Brand Identity & Positioning for major clients CNN, AMC Networks, Sony Pictures Entertainment, NFL, Major League Baseball, LA Dodgers, Pechanga Resort & Casino, Nat Geo, others.

Film & TV Marketing Creative (Freelance)                                                                             Los Angeles, CA, 2009-2013

Work with numerous agencies in LA and NY, as well as directly with studios and streamers, ideating and scripting special shoot teasers, trailers, on-air spots, social content, and OOH/print for major films and TV titles.

  • Studio/Networks: 20th Century Fox, Disney, Sony, Paramount, FX, Amazon,
  • Theatrical highlights: Knives Out, Kingsmen, American Hustle, Inglorious Bastards
  • Series Launch highlights: Mayans MX, Younger, Jack Ryan

Toy Box Entertainment

Copywriter-Producer                                                                                                                             Los Angeles, CA, 2008-2009

  • Lead writer of creative marketing campaigns for Theatrical and Home Entertainment
  • Directed talent shoots & managed post-production
  • Project highlights: Sony Studios Go Green Initiative, Obama-Biden Inauguration Committee, Multiple Sclerosis Society, Disney Parks Resorts.

Aspect Ratio, Inc.

Copywriter                                                                                                                                                               Los Angeles, 2003-2008

  • Staff Writer for Theatrical, Home Entertainment, and Video Gaming departments
  • Starting as a production assistant, became a staff writer within 18 months, Senior Staff

Special Sauce

Writing and pitching long-form content for Film & TV gives me an edge in telling sharper, more compelling brand stories.

  • Writer & Executive Producer of Official Semi-Finalist Selection (Burbank Intl’ Film Fest, 2019)
  • Sold scripted & unscripted show pitches to industry-leading production companies. 
  • Sketch Writing, Upright Citizens Brigade

Education

  • B.A (American Studies), UC Berkeley
  • Digital Design & Advertising – Arts Center College of Design, The Book Shop