Resume

I guess you could say I’m pretty profesh.

I bring 20+ years — both in-house and freelance — crafting cut-though moments and messages for the world’s biggest brands across Entertainment, Sports, Video Gaming, Tech and CPGs. Unlike many writers, I also bring deep strategy experience, meaning my creative is always tied to insights. But it’s my many years as a comedy writer that give me my real edge: writing funny and clever — fast. It’s also why I’m 35%* terrified of being replaced by AI than my industry peers.

* number may fluctuate daily

Experience

Senior Creative (Staff)

Sydney, AU, Oct 2023 - May 2025

I partner with industry-leading digital agencies and production studios to spearhead the strategic development and writing of cross-platform creative campaigns, as well as B2B marketing.

Notable Wins:

DC Fandome (Warner Bros): Scripted “The Joker’s Escape” interactive experience – 4M impressions in 24 hours across 144 countries
Star Trek Fleet Command (Scopely): Lead writer on digital campaign that helped make it Scopely’s best-selling game ever
Stephen Curry Versus The Game (Facebook Watch): Developed winning agency pitch and led multi-platform launch – became platform’s highest-rated series
FOX Bet Launch: Lead writer for celebrity brand ambassador content – grew awareness 50% in operating states, increased wallet share 33%
Agency Pitch Wins: Led creative strategy that won AOR status for DC Comics and beauty brand Hairstory

Senior Copywriter & Strategist (Freelance)

Los Angeles, CA, 2017-present

I partner with industry-leading digital agencies and production studios to spearhead the strategic development and writing of cross-platform creative campaigns, as well as B2B marketing.

B2C: Pitches, TV spots, Promos, Social & Digital, Radio, Stunts & Experiences, Tag-lines, more.
B2B: Positioning, brand ID, sizzle reels, brand books, executive presentations, internal mantras & anthems
Recent projects: Recent key projects for NFL Network, Warner Bros, Disney+, Facebook, Sony Pictures, Netflix, Scopely Games, Discovery Channel, Tubi, FOX Entertainment, FOX Bet, DirecTV, USA Network, others.

Fan Experiences: For DC Fandome, Warner Bros’ groundbreaking virtual event (August 2020), scripted fan-favorite interactive experience, “The Joker’s Escape.”
4MM impressions in 24 hours across 144 countries
Digital: For Scopely Games’ best-selling mobile title, “Star Trek Fleet Command”, scripted numerous special shoot spots starring talent from the movies and TV series; contributed daily social posts, building massive anticipation for expansion of game.
STFC become Scopely’s best-selling game ever

Social: In Spring 2022, helped lead strategy and creative for winning agency pitches to DC Comics and beauty brand Hairstory, making my client AOR for both

360 Campaigns
: For Facebook Watch’s flagship docu-series, “Stephen Curry Versus The Game”, developed the winning agency pitch; led writing of subsequent multi-platform marketing launch.
Series garnered highest ratings series in platform history

Promos
: Lead writer for 2021 campaigns for Disney+, NFL Network, DirecTV, Hallmark, Hasbro.
Brand Launch: Lead writer for Fox Sports’ wagering app, FOX Bet; scripted viral content for celebrity brand ambassadors to capitalize on a projected $22B industry by 2022.
Grew awareness 50% in operating states; increased brand’s wallet share by 33%
App Content: For USA Network’s hit series, “The Sinner”, led scripting of a season-long interactive app to further immerse fans; worked closely with design teams on UI and UX.

B2B
: For Tubi and Fox Entertainment’s brand-new ad-supported streaming service, scripted the 2021 Executive Presentation to advertisers and media buyers.

Troika

Brand Strategist & Copywriter

Los Angeles, CA, 2017-present

Brand Identity & Positioning for major clients CNN, AMC Networks, Sony Pictures Entertainment, NFL, Major League Baseball, LA Dodgers, Pechanga Resort & Casino, Nat Geo, others.

Film & TV Marketing Creative (Freelance)

Los Angeles, CA, 2009-2013

Work with numerous agencies in LA and NY, as well as directly with studios and streamers, ideating and scripting special shoot teasers, trailers, on-air spots, social content, and OOH/print for major films and TV titles.

Lead writer of creative marketing campaigns for Theatrical and Home Entertainment
Theatrical highlights: Knives Out, Kingsmen, American Hustle, Inglorious Bastards
Series Launch highlights: Mayans MX, Younger, Jack Ryan

Toy Box Entertainment

Copywriter-Producer

Los Angeles, CA, 2008-2009

Lead writer of creative marketing campaigns for Theatrical and Home Entertainment
Directed talent shoots & managed post-production
Project highlights: Sony Studios Go Green Initiative, Obama-Biden Inauguration Committee, Multiple Sclerosis Society, Disney Parks Resorts.

Aspect Ratio, Inc.

Copywriter

Los Angeles, 2003-2008

Staff Writer for Theatrical, Home Entertainment, and Video Gaming departments
Starting as a production assistant, became a staff writer within 18 months, Senior Staff

Special Sauce

Writing and pitching long-form content for Film & TV gives me an edge in telling sharper, more compelling brand stories.

Writer & Executive Producer of Official Semi-Finalist Selection (Burbank Intl’ Film Fest, 2019)
Sold scripted & unscripted show pitches to industry-leading production companies.
Sketch Writing, Upright Citizens Brigade

Education

B.A (American Studies), UC Berkeley
Digital Design & Advertising – Arts Center College of Design, The Book Shop