Hi, I’m Loren
Senior Copywriter + Creative Strategist
Born and Raised in SF
Became an ad guy in L.A.
*Stopped at In-N-Out on the way down
(Now also serving Sydney, AUS)
Sr. Copywriter & Creative Strategist
Born & Raised in SF
Became an ad guy in LA*
*Stopped at In-N-Out on the way down
(Now also serving Sydney)
Testimonials
(like, from 2023!)
Testimonials
(like, from 2023!)
Over the years, we’ve worked with Loren on several high-profile projects, and every single time – he’s delivered the goods. He’s a great writer, a dynamic strategic thinker, and has a deep and nuanced understanding of how to develop and communicate the values of a brand across a wide range of media and industries. He always brings passion and commitment, and can effortlessly pivot from humor to horror, and everywhere in between. Loren isn’t just great on the page; he’s excellent in the room: able to present his ideas to both internal teams and clients in a way that’s clear, compelling, and inspires confidence.
Two thumbs up.
In the years I have worked alongside Loren, I have been so thankful to have his assistance on so many different projects across our client spectrum. His consistently reliable work ethic, collaborative spirit, as well as the depth of his storytelling skills have improved the quality and effectiveness of our agency’s output for our clients.
Loren is a great combo of collaborator and self-starter who has our confidence and trust across the board. He can make a creative brainstorming session hugely productive, or can start from minimal direction and return with a range killer concepts and scripts.
Loren is definitely a “creative” but also a big-picture thinker who brings strategy and understanding of brand positioning, identity and voice. He knows how to translate all of that to create work backed by insight, that is uniquely engaging to audience and drives real results.
Just as important for us, in this people business, Loren is a great to be around and work with on a daily basis. His positive energy, intellect, and jokes create a great rapport internally and makes the creative development process go smoothly. And when curveballs have come at us, Loren’s ability to pivot and adapt have been critical to our success, and his commitment and follow-through after the work is complete sets him apart.
Loren is my first thought whenever we need a smart, clever or funny script for everything from broadcast spots to social content or even just broader campaign thinking. He’s worked with us on a number of celebrity-led spots across humor, reality and drama campaigns for brands, entertainment launches and gaming titles along with campaigns for Star Trek Fleet Command, Stephen vs. the Game and Limetown.
Our team can always count on Loren to deliver a range of concepts in a short amount of time, he hits the mark, takes feedback well, pushes the idea creatively and he brings a true professionalism to the quality along with being a pleasure to work with.
When I met Loren last year at an industry event, I was excited to 1) meet another American in Australia and 2) get to know someone who wears the dual strategy-copy hats–something I often come across a need for, but rarely meet someone with the chops and experience to do both.
I recently had the opportunity to work with Loren when he came on board to help a startup I’ve been advising. Loren immediately impressed the team with his experience and insight and was able to provide the dual strategy-creative perspective the project truly needed. Further, he delivered multiple assets against a very rapid timeline, and ultimately helped a very worthy brand get one step closer to launch. I’m happy to recommend Loren for work bridging strat and copy or for either specialty individually, particularly for anyone looking creatively compelling work with humanity at its core.
Loren stands out as one of the funniest, most collaborative, and productive creatives with whom I’ve had the privilege of collaborating. He is a top-notch writer capable of transforming any subject into a breakthrough concept or a compelling piece of content. He is immersed in culture, able to draw on a wide reservoir of knowledge to inform his ideas and shape them into something both original and familiar.
Working alongside Loren is always a rewarding experience. He possesses an unwavering commitment to excellence, pushing our thinking further and ensuring that every project reaches its full potential. I have worked with him on numerous campaigns, including some significant wins, and we have spent many hours volleying ideas back and forth, sometimes only via text. I can genuinely say that he is one of my favorite people to work with. He throws himself into the work, effortlessly inspiring the entire team to enjoy the creative process at every step.
Loren’s exceptional talent and partnership extend to genuine leadership qualities. Working with Loren is like performing alongside a seasoned improv artist. He prioritizes collective success over his own, always champions the best ideas, and is constantly looking to support those who lack his experience.
If you are seeking someone with a truly strategic creative vision, someone who isn’t afraid to take an IP or brand into brave new territories, Loren is the creative you need.
Loren was initially recommended to us by our Resources Coordinator who knew him from her previous agency. Right from the jump, it was clear we should have been working with Loren a long time ago. He’s the kind of writer and strategic thinker you can point at any project for any client in any industry, and KNOW he will understand the brief perfectly, ask smart question, and deliver an impressive variety of incredibly smart and wildly creative content solutions.
On our first pitch with him, Loren so thoroughly owned the development and writing that we retained him for another, much bigger project. Again, Loren’s narrative abilities, combined with a high-level understanding of audience and brand, was an undeniable asset. Though new to our team, his intelligence, humor and hugely collaborative spirit, made him a natural fit. His contribution was instrumental in us winning the account (that’s 2 for 2 for those keeping score at home). And we’ve never looked back.
We agencies are in the business of making the client’s life easier. That’s what Loren has consistently done for us — not just by being a great problem-solver and who’s great with words, but by exuding enthusiasm for the work, and always holding himself to the highest standard. Loren comes with my highest recommendation.
In our business there’s a tendency to hire certain writers for certain projects, people have their lanes so to speak. Loren on the other hand, is the type of lane-agnostic creative writer and strategic thinker you can inherently trust to deliver on ANY project for ANY brand. Time and time again he’s demonstrated his innate ability to quickly surface a wide array of solutions–from concepts to scripts to taglines, always providing sound strategic rationale behind them. His expertise across not only wide-ranging subject matters but also platforms/channels made him my go-to guy for any copy needs. It also doesn’t hurt that he’s a genuinely good human and is the type of person you don’t mind stretching a 15-minute call into a 30 just to catch up. In summation, Loren’s seamless grasp on what makes an idea compelling to audiences paired with his knack for figuring out how to best bring that creative to life makes hiring him a no-brainer.
Over the years, we’ve worked with Loren on several high-profile projects, and every single time – he’s delivered the goods. He’s a great writer, a dynamic strategic thinker, and has a deep and nuanced understanding of how to develop and communicate the values of a brand across a wide range of media and industries. He always brings passion and commitment, and can effortlessly pivot from humor to horror, and everywhere in between. Loren isn’t just great on the page; he’s excellent in the room: able to present his ideas to both internal teams and clients in a way that’s clear, compelling, and inspires confidence.
Two thumbs up.
Loren is my first thought whenever we need a smart, clever or funny script for everything from broadcast spots to social content or even just broader campaign thinking. He’s worked with us on a number of celebrity-led spots across humor, reality and drama campaigns for brands, entertainment launches and gaming titles along with campaigns for Star Trek Fleet Command, Stephen vs. the Game and Limetown.
Our team can always count on Loren to deliver a range of concepts in a short amount of time, he hits the mark, takes feedback well, pushes the idea creatively and he brings a true professionalism to the quality along with being a pleasure to work with.
In the years I have worked alongside Loren, I have been so thankful to have his assistance on so many different projects across our client spectrum. His consistently reliable work ethic, collaborative spirit, as well as the depth of his storytelling skills have improved the quality and effectiveness of our agency’s output for our clients.
Loren is a great combo of collaborator and self-starter who has our confidence and trust across the board. He can make a creative brainstorming session hugely productive, or can start from minimal direction and return with a range killer concepts and scripts.
Loren is definitely a “creative” but also a big-picture thinker who brings strategy and understanding of brand positioning, identity and voice. He knows how to translate all of that to create work backed by insight, that is uniquely engaging to audience and drives real results.
Just as important for us, in this people business, Loren is a great to be around and work with on a daily basis. His positive energy, intellect, and jokes create a great rapport internally and makes the creative development process go smoothly. And when curveballs have come at us, Loren’s ability to pivot and adapt have been critical to our success, and his commitment and follow-through after the work is complete sets him apart.
When I met Loren last year at an industry event, I was excited to 1) meet another American in Australia and 2) get to know someone who wears the dual strategy-copy hats–something I often come across a need for, but rarely meet someone with the chops and experience to do both.
I recently had the opportunity to work with Loren when he came on board to help a startup I’ve been advising. Loren immediately impressed the team with his experience and insight and was able to provide the dual strategy-creative perspective the project truly needed. Further, he delivered multiple assets against a very rapid timeline, and ultimately helped a very worthy brand get one step closer to launch. I’m happy to recommend Loren for work bridging strat and copy or for either specialty individually, particularly for anyone looking creatively compelling work with humanity at its core.
Loren stands out as one of the funniest, most collaborative, and productive creatives with whom I’ve had the privilege of collaborating. He is a top-notch writer capable of transforming any subject into a breakthrough concept or a compelling piece of content. He is immersed in culture, able to draw on a wide reservoir of knowledge to inform his ideas and shape them into something both original and familiar.
Working alongside Loren is always a rewarding experience. He possesses an unwavering commitment to excellence, pushing our thinking further and ensuring that every project reaches its full potential. I have worked with him on numerous campaigns, including some significant wins, and we have spent many hours volleying ideas back and forth, sometimes only via text. I can genuinely say that he is one of my favorite people to work with. He throws himself into the work, effortlessly inspiring the entire team to enjoy the creative process at every step.
Loren’s exceptional talent and partnership extend to genuine leadership qualities. Working with Loren is like performing alongside a seasoned improv artist. He prioritizes collective success over his own, always champions the best ideas, and is constantly looking to support those who lack his experience.
If you are seeking someone with a truly strategic creative vision, someone who isn’t afraid to take an IP or brand into brave new territories, Loren is the creative you need.
Loren was initially recommended to us by our Resources Coordinator who knew him from her previous agency. Right from the jump, it was clear we should have been working with Loren a long time ago. He’s the kind of writer and strategic thinker you can point at any project for any client in any industry, and KNOW he will understand the brief perfectly, ask smart question, and deliver an impressive variety of incredibly smart and wildly creative content solutions.
On our first pitch with him, Loren so thoroughly owned the development and writing that we retained him for another, much bigger project. Again, Loren’s narrative abilities, combined with a high-level understanding of audience and brand, was an undeniable asset. Though new to our team, his intelligence, humor and hugely collaborative spirit, made him a natural fit. His contribution was instrumental in us winning the account (that’s 2 for 2 for those keeping score at home). And we’ve never looked back.
We agencies are in the business of making the client’s life easier. That’s what Loren has consistently done for us — not just by being a great problem-solver and who’s great with words, but by exuding enthusiasm for the work, and always holding himself to the highest standard. Loren comes with my highest recommendation.
In our business there’s a tendency to hire certain writers for certain projects, people have their lanes so to speak. Loren on the other hand, is the type of lane-agnostic creative writer and strategic thinker you can inherently trust to deliver on ANY project for ANY brand. Time and time again he’s demonstrated his innate ability to quickly surface a wide array of solutions–from concepts to scripts to taglines, always providing sound strategic rationale behind them. His expertise across not only wide-ranging subject matters but also platforms/channels made him my go-to guy for any copy needs. It also doesn’t hurt that he’s a genuinely good human and is the type of person you don’t mind stretching a 15-minute call into a 30 just to catch up. In summation, Loren’s seamless grasp on what makes an idea compelling to audiences paired with his knack for figuring out how to best bring that creative to life makes hiring him a no-brainer.
