PROJECT

NFL NETWORK • 2020-21 BRAND UPDATE

AGENCY

RADLEY STUDIOS

CLIENT

CHALLENGE

Combat the perception that the NFL Network is solely a destination for stats-obsessed fantasy players and football wonks; develop a strategy for appealing to a younger, more casual football-watching audience that ladders up to a breakthrough brand-line for the 2020-21 Season.

SOLUTION

Shields up! Kicking off the campaign, I wrote this Launch Trailer voiced by Sonequa Martin-Green, star of the CBS All-Access hit show Star Trek Discovery.

here for football

Shields up! Kicking off the campaign, I wrote this Launch Trailer voiced by Sonequa Martin-Green, star of the CBS All-Access hit show Star Trek Discovery.

‘HERE FOR FOOTBALL” :60 ANTHEM

SOCIAL BANNERS & WILD POSTINGS