PROJECT
THURSDAY NIGHT FOOTBALL • ON-AIR & DIGITAL
AGENCY
KING AND COUNTRY
CLIENT
OVERVIEW
Earlier in 2020, I came up with the NFL Network’s new brand line, “HERE FOR FOOTBALL.” Now I teamed with the L.A. agency King + Country to help bring the brand platform to life for Thursday Night Football.
CHALLENGE
Build awareness and excitement for the NFL Network’s series of three early-season Thursday Night Football games. Create a trio spots, one for each match-up, based on the new “Here For Football” brand line.
WORK
In addition to writing the scripts themselves, I also pitched the visual through-line of representing the team mascots through intense real-life photography. It all to this pretty cool series of spots:
MIAMI VS. JACKSONVILLE
CLEVELAND VS. CINCINNATI
DENVER VS. NEW YORK JETS
