WEBSITE STRATEGY + COPY
Unleash Health™ is a first-of-its kind platform inspired by a powerful insight: consumer brands are superior to the healthcare system at preventing negative health outcomes, though products and experiences that promote everyday wellness and joy.
Unleash needed a copywriter with a strong background in strategy to unlock how to tell the story of a paradigm-shifting platform that helps consumer brands become the future of preventative health.
Write all sections and pages of a website, aimed at both Brand partners and consumers, with an eye on key communication mandatories:
• Establish brand TOV for both audiences
• Bring narrative structure to all pages and overall UI/UX
• Introduce Unleash Health’s proprietary model, Prevention-as-a-Service® (PaaS)
• Tell story of PaaS as a paradigm shift for Brands and Consumers
• Write :45 Brand video (coming soon to site)
You can go to the Unleash Health™ site or scroll down and check out UI/UX walkthroughs here: