PROJECT

WEBSITE STRATEGY + COPY

COMPANY

UNLEASH HEALTH™

OVERVIEW

Unleash Health™ is a first-of-its kind platform inspired by a powerful insight: consumer brands are superior to the healthcare system at preventing negative health outcomes, though products and experiences that promote everyday wellness and joy.

Unleash needed a copywriter with a strong background in strategy to unlock how to tell the story of a paradigm-shifting platform that helps consumer brands become the future of preventative health.

CHALLENGE

Write all sections and pages of a website, aimed at both Brand partners and consumers, with an eye on key communication mandatories:

• Establish brand TOV for both audiences

• Bring narrative structure to all pages and overall UI/UX

• Introduce Unleash Health’s proprietary model, Prevention-as-a-Service® (PaaS)

• Tell story of PaaS as a paradigm shift for Brands and Consumers

• Write :45 Brand video (coming soon to site)

WORK

You can go to the Unleash Health™ site or scroll down and check out UI/UX walkthroughs here: