PROJECT

20th anniversary rally cry

AGENCY

wildlife la

CLIENT

CHALLENGE

With over 170M players worldwide, World of Warcraft is, by far, the most expansive MMORPG in history. It had been a little while since the last huge WoW installment, but with the 20th anniversary of the game approaching, and with legendary creator, Chris Metzen, returning for the franchise’s final installment, this was a huge opportunity to welcome millions of lapsed players back to the shores of Azeroth.

SOLUTION

Simply put, to speak directly to all those lapsed players, whose late-night raids and epic mission have been replaced by real-life responsibilities. I scripted a series of six social spots where lapsed players get a “drop in” from their former favorite tool of conquest, that re-awakens their dormant inner hero, and calls them back to the fray.

Check out the series…

Spot #1 (Mom)

Spot #2 (Office Guy)

Spot #3 (Bathrobe Dad)

Spot #4 (Gardening)

Spot #5 (Cafe)

Spot #6 (Supercut)